Media planning

What is outdoor advertising media planning and what does it mean?

Media planning is the process of determining and selecting the best combination of locations and types of advertising equipment at the right time to achieve the objectives of the advertising campaign. It is an important element of marketing that helps a company's message reach a specific audience.

Through a well-chosen and prepared media plan, our clients can always be sure that their advertising will be in the right place, at the right time, and reach the right users.

At MART MEDIA, we develop a coordinated plan with selected locations, tailored both to the type and content of the advertising message, as well as to the marketing goals and advertising budget of the specific client.