Media planning is a critical part of our work. This is the field, which tests your wits, skills and professionalism. Through well selected and prepared medium-term clients can always be sure that their ad will be at the right place at the right time and will reach the right consumers. Media planning is both art and science. In order to realize a media plan requires not only a set of tools, but also skills in analysis and evaluation of the campaign and opportunities to maximize efficiency and better knowledge of the market.
When planning a billboard campaign, the first thing we are exploring-it is your target audience / target group / what motivates it, what does it need and what is the easiest way to be reached.
Media planning is precisely this process that can be applied to information obtained and to determine the most appropriate platform on which to draw and most accurate messages. Media planning requires an understanding of how users read, see and perceive the message.
MART MEDIA specializes in media planning and can help you make a successful campaign by advertising equipment.