Brand or product advertising?

Many of our customers have asked us which ad is more effective and which to bet. With the development of advertising and marketing concepts of image and product advertising merged into a single idea - building a brand. Brand is a mental box of your product / service. It is what people see and perceive you - it is an extremely important packaging because let's face it - the first score always comes from packaging. Will advertise a product that is in a period of promotion or just bet your logo - the result for the user is the same - build your name. What we recommend to put in all your ads is to bring the same message - the message of your brand! A recall and impression of your brand is the biggest success that advertising can and goals to achieve.